Influencer rates 2026: the complete grid
How much does a collaboration with an influencer cost in 2026? Rates vary enormously by audience size, platform and content type. Here are the price ranges observed in the market.
⚠️ These ranges are indicative, based on market data. Each creator sets their own rates. Check individual media kits for exact rates.
Instagram rates by tier
| Tier | Followers | Story | Post | Reel | UGC |
|---|---|---|---|---|---|
| Nano | 1K – 10K | €50 – €150 | €100 – €300 | €150 – €400 | €50 – €200 |
| Micro | 10K – 100K | €100 – €500 | €300 – €1,500 | €400 – €2,000 | €100 – €500 |
| Mid | 100K – 500K | €500 – €2,000 | €1,500 – €6,000 | €2,000 – €8,000 | €300 – €1,000 |
| Macro | 500K – 1M | €2,000 – €5,000 | €5,000 – €15,000 | €7,000 – €20,000 | €500 – €2,000 |
| Celebrity | > 1M | €5,000+ | €15,000+ | €20,000+ | Custom quote |
TikTok rates by tier
| Tier | Followers | Story | Post | Reel | UGC |
|---|---|---|---|---|---|
| Nano | 1K – 10K | — | — | €50 – €200 | €50 – €150 |
| Micro | 10K – 100K | — | — | €200 – €1,500 | €100 – €400 |
| Mid | 100K – 500K | — | — | €1,000 – €7,000 | €300 – €1,000 |
| Macro | 500K – 1M | — | — | €5,000 – €18,000 | €500 – €2,000 |
| Celebrity | > 1M | — | — | €18,000+ | Custom quote |
Factors that influence rates
Engagement rate
A micro-influencer with 5% engagement can negotiate higher than a 500K account with 0.5%. Brands pay for real audience, not raw numbers.
Niche
Finance, tech, luxury and B2B niches command 2–3× higher rates than generic lifestyle. The more targeted the audience, the more it's worth.
Stats certification
A creator with API-verified data (like StatiProof) reduces perceived risk for the brand — which often translates into better negotiations.
Content type
UGC (content delivered to the brand, not published on the account) is often cheaper than native posting. Reels are generally the best-paid format.
Exclusivity
Category exclusivity (not working with a competitor for X months) can increase compensation by 30 to 100%.
Frequently asked questions
How do you negotiate rates with an influencer?
Start by requesting the media kit. Indicative rates are generally included. If not, ask directly. Most serious creators have a rate card. Provide a precise brief: the clearer the request, the faster and more accurately priced the response.
Should you pay in cash or can you offer products?
Both are possible. Nano and micro-influencers more often accept products alone. Mid and macro-influencers generally require cash compensation, especially for elaborate content.
How do you verify that an influencer's stats are real?
Request a media kit with certified data. StatiProof certifies statistics directly via Instagram and TikTok APIs — no self-declaration possible. A StatiProof-certified profile guarantees real figures.
Browse verified creator media kits
Rates, certified stats and audience — all in one link.
Access the directory